How do prospective patients successfully set apart the ‘all-rounder’ from the ‘expert’ when it comes to selecting their chosen practice?
Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge from specialists within the plastic surgery industry.
On Finally, George speaks with Brand Marketing Strategist Adam Horoun. We discuss how demographics go so much deeper than age and location and the result of comfortably positioning your practice in the middle market.