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Connecting, Oversharing & Adding Value: Lifecycle Marketing In Aesthetics

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Digital marketing is like dating. If you ask for marriage on the first date, then it might not go too well. You have to truly connect with the other person and that often takes time. The highest-performing practices understand they need to develop a trusting connection with their patients.

Does Patient Psychology Matter In The Aesthetics Industry?

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There are so many misconceptions about why people undergo plastic surgery and what it truly means to them. There is an uncomfortable perception that the aesthetics industry is simply fueling vanity and an impossible reach for “celebrity” perfection. This just isn’t true.