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Connecting, Oversharing & Adding Value: Lifecycle Marketing In Aesthetics

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Digital marketing is like dating.

If you ask for marriage on the first date, then it might not go too well.

You have to truly connect with the other person and that often takes time. The highest-performing practices understand they need to develop a trusting connection with their patients.

They don’t expect an inquiry to turn to a $10,000+ procedure without adding value to their audience before a consultation.

George is joined by Georgie Carter, the founder of Pepped, a lifecycle marketing agency that helps health and wellness businesses attract, convert, and retain more customers. They discuss the psychology of email marketing, why we shouldn’t worry about sending too many emails, and develop a ready-made welcome series for any practice to use.

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