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The Difference Between Generalists And Specialists Within The Plastic Surgery Industry

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How do prospective patients successfully set apart the ‘all-rounder’ from the ‘expert’ when it comes to selecting their chosen practice?

Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge from specialists within the plastic surgery industry.

What Keeps A Plastic Surgeon Up At Night?

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It could be said that before and after images are the most common way to present cosmetic transformations. 

Giving the chance to look back at ‘what was’, and the key element of appreciating the new. But what is the consequence when surgeons fail to show modest results?

The Relationship Between Aesthetics And Psychology

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The successful integration of patient psychology has in-depth stages that should be first taught and then applied.

When practices consider wellness, this must go right down to the core of understanding their patients true needs. From a trauma informed approach to correctly spotting red flags.

The Duty Of Practices And Healing From The Inside: An Introduction To Taylor Scarpello

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From subtle tweaks, to life changing surgeries. A patient’s decision to move forward with any form of procedure takes undeniable confidence.
But when a patient chooses to heal themselves from the inside out, it is not only their responsibility, but also their surgeons. This is where practices have a duty to show care and empathy, guiding patients to feel their best self.

Awkward Questions Within Aesthetics And Adding Value In The Marketing Funnel: An Introduction To Richard McKeon

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The importance of truly understanding your patient profile is invaluable. The ability to tap into both internal and external problems of patients creates huge opportunities for any practice. But what about when patients find themselves unable to ask those awkward questions, and be honest with surgeons about what they’re seeking?