Free Consultations vs. $150 fee?
From Beverly Hills to London, Plastic Surgery practices often share a common goal.
They want to see more potential patients.
Not the most shocking revelation, but often easier said than done.
So how can practices gain more prospective patients which, potentially, lead to higher rates of booked procedures?
More often, practices believe that free consultations are the answer.
The willingness to share openly and freely is a great factor to get patients choosing your practice amongst the crowd.
However, being too available has its downfalls.
And in order to separate the committed from the non-committed, you practice should be offering paid consultations.
We ran a test for one of our surgeons and identified how offering free cosmetic consultations can harm your practice.